7 Easy Ways to Multiply Your Conversions

By: Michael Hackett | Posted: September 10, 2021

A Changing Digital Landscape

Ask marketers what their goals are, and one of the first things they will say is “to deliver a more personalized experience to their customers.” This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. In fact, nearly 74% of users get frustrated with websites that don’t deliver personalized content.

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So how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of marketing automation with dynamic content and how it makes static content marketing obsolete.


ALSO READ: Marketing Automation is Like a Good Excersize Program


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