A Fantastic Brand Story is Like a Great Movie TrailerBy: Michael Hackett Posted: January 3, 2022
Storytelling… Taking Your Customers Along on a Journey
Have you ever seen an amazing trailer for a movie that has you counting down the days until its release? That’s the power of telling a great story. When you’re invested in a good story, your brain physically responds to it. Much like a movie, your brand needs to build great anticipation and interest.
A well written story about your brand triggers a biological response and will grab the attention of, elicit emotion in, and engage your audience. Hence, we get anxious during a horror movie when certain eerie music is played just prior to the scary scenes. By using multiple mediums such as video, audio and visual content you are actively connecting with your customers at different levels. Customers don’t want to be talked at or sold to. Instead, you need to provide them a reason to connect with your brand.
ALSO READ: A Picture is Worth a Thousand Words
Whether it’s the story of how you built your business and your culture or the story of how your product improves people’s lives, telling a unique brand story is one of the most effective ways to entice, engage, and encourage people to build a relationship with your brand.
Want to Learn More About Creating your Brand Story and Integrating it with Marketing Automation? CLICK HERE!
Know exactly what you need but not sure how to start the process? Click the link to schedule a time to chat with us.
Direct Mail Marketing
Employee Retention & Recognition
Social Media Marketing
Cutting Through the Noise With Direct Mail Marketing
Everyday, we see 2,904 messages. We pay attention to 52, but only remember four. Your message has a mere three seconds to gain the prospect’s…
August 9, 2021
The Power of Color in Web Design & Brand Marketing
Color is the most powerful method of design and brand recognition in marketing. Color is like another language, and if misrepresented…
August 16, 2021