AI… The Future of Digital MarketingBy: Scott Chalifour Posted: July 2, 2021
We are rapidly approaching a time where artificial intelligence will be the source of human knowledge pertaining to customers and their buying habits. The question is two-fold… Are you taking full advantage of these resources and if so, how are you implementing them into your marketing strategies. Over the years, companies have been hesitant to embrace artificial intelligence in their marketing strategies. Now you will find hundreds, if not thousands, of industry leaders such as Amazon using the technology successfully. Amazon uses all aspects of AI to cross sell relevant products to their customers based on search and order history. Brandit’s Marketing Automation platform is used to help our customers leverage this growing technology to foster business relations while driving new revenue.
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In today’s digital age, information is key and you can never have too much data. For a successful and targeted marketing campaign, you must first have the ability to gather the right data and then know what to do with it. Knowing your consumer’s habits and interests will help you in delivering the right messaging. If you were to look up “AI” in Wikipedia, it will direct you to the term ”artificial intelligence” which is described to be intelligence demonstrated by machines or devices that perceives its environment and takes actions that maximize its chance of successfully achieving its goals. The term “Artificial Intelligence” is when machines mimic “cognitive” functions that humans associate with the human mind, such as “learning” and “problem solving”.
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As technologies expand and algorithms continue to provide an abundance of crucial data, companies are able to react quicker to trends by implementing effective marketing campaigns and targeting the right customers at the right time. After all, the collection of data never stops. There is no down time which helps marketers to answer real time questions and act on them quickly: Who is your ideal customer? What is the best way to communicate with them? What do you want to say to them? Is your offer powerful enough to get them to engage? Today’s digital marketing landscape offers a wide range of advantages for those who choose to embrace this growing technology. You need to be open to something new if you are to take the next step and utilize the information available that will help you to build relationships for tomorrow. You need to be a business that provides answers when people are asking and this is not something to take lightly. As search and buying habits change, so must your sales and marketing strategies. As marketers, we need to analyze the data and understand behaviors before we can act. Providing the right information and mediums will be paramount to a successful marketing campaign and if done correctly, it will boost your sales revenues and reduce your unnecessary spend.
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