The Mechanics of Programmatic Display Demographic and Geographic Targeting: A Deeper Understanding of Your Customers By: Braelin Ash | Posted: September 19, 2023 Understanding who and where your target audience is on a different level than their online activity is precisely the goal of demographic and geographic targeting. As the owner of Eli’s Electric […]
The Mechanics of Programmatic Display Behavioral and Content Targeting: What is Your Target Audience Up To? By: Braelin Ash | Posted: September 5, 2023 What a person does online says a lot about them and what they are looking for. Analyzing the online activity of individuals to deliver advertisements that will pique their interest […]
The Mechanics of Programmatic Display An Introduction and Overview: Finding a Perfect Match By: Braelin Ash | Posted: August 22, 2023 It is well-known in the world of business that marketing is not about selling to every person, but about selling to the right people. Furthermore, it is about the “right people” realizing that […]
Brand Storytelling: Taking Your Company to the Silver Screen of Business By: Braelin Ash | Posted: August 8, 2023 Brand storytelling is much like a well-made film. Great films encompass a narrative that communicates a message, evokes feeling, and establishes a strong bond between its characters and audience. These components apply to a solid […]
Driving Customers to Your Physical Location By: Seija Sarvela | Posted: July 25, 2023 The first time I visited Bob’s Bait Shop, I remember having trouble locating his business. The physical address was incorrect on Google, likely a typo, making the journey slightly more difficult than it could have been. Information about his business, […]
Google Analytics 4: Journey to the Future By: Braelin Ash | Posted: July 11, 2023 Now that July has arrived, Google Analytics, a popular and free website analytics tool that obtains information on website visitors and traffic, has begun to take its consumers on a transitional journey. The previous version of Google Analytics, Universal […]
Search Engine Optimization: Chapter 4 By: Seija Sarvela | Posted: June 21, 2023 How SEO is Shifting Gears Welcome to the fourth segment of the search engine optimization series! Throughout the chapters, I have discussed the importance of SEO, internal and external links, as well as performing an in-depth SEO audit for your business. Now, […]
Search Engine Optimization: Chapter 3 By: Seija Sarvela | Posted: May 23, 2023 SEO Audit Opens New Doors for Bob’s Bait Shop Welcome back! In the previous chapter we discussed external and internal links and their impact on your search engine optimization efforts. In this next segment, I want to emphasize the importance of performing […]
Search Engine Optimization: Chapter 2 By: Seija Sarvela | Posted: April 18, 2023 Listen to the Local Bass Pros Welcome back to the SEO series! In the last segment, I introduced you to search engine optimization and the importance of it for your business. Let’s take a closer look at the value that can be […]
Search Engine Optimization: Chapter 1 By: Seija Sarvela | Posted: April 4, 2023 How Fishing Relates to SEO As someone who has lived in New Hampshire her entire life, going fishing is something I’ve always enjoyed, especially with my two younger brothers. Our favorite spot is a small, quiet lake in Francestown, which is actually […]
