Building Brand Loyalty & Trust with Relationship Marketing

Building Brand Loyalty and Trust with Relationship Marketing  By: Michael Hackett  Posted: January 17, 2022   Relationship marketing is a marketing strategy that cultivates deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing is not focused on short-term wins or sales transactions. It’s focused on delighting customers for the […]

A Fantastic Brand Story is like a Great Movie Trailer

A Fantastic Brand Story is Like a Great Movie Trailer  By: Michael Hackett  Posted: January 3, 2022   Storytelling… Taking Your Customers Along on a Journey Have you ever seen an amazing trailer for a movie that has you counting down the days until its release? That’s the power of telling a great story. When […]

The Power of Color in Web Design & Brand Marketing

The Power of Color in Web Design and Brand Marketing  By: Krystal Clark  Posted: August 16, 2021   Color is the most powerful method of design and brand recognition in marketing. Color is like another language, and if misrepresented could lead to a negative association or feeling about your brand. Have you ever considered the […]

Branding And The Need For A Style Guide

Branding and the Need for a Style Guide  By: Amanda Lones  Posted: August 2, 2021   What Exactly are Brand Guidelines? Brand guidelines are a set of tools and rules on how to use your branding elements.They are used by designers, writers, and anyone else who touches your brand’s elements like your logo or custom […]

A Picture is Worth a Thousand Words

A Picture is Worth a Thousand Words  By: Amanda Lones  Posted: July 1, 2021   Have you ever heard of the saying “A picture is worth a thousand words“? The phrase emerged back in the early 20th century, here in the U.S. when Fredrick R. Barnard, published an article speaking to the effectiveness of graphics […]