Search Engine Optimization: Chapter 1

Search Engine Optimization: Chapter 1 By: Seija Sarvela | Posted: April 4, 2023 How Fishing Relates to SEO As someone who has lived in New Hampshire her entire life, going fishing is something I’ve always enjoyed, especially with my two younger brothers. Our favorite spot is a small, quiet lake in Francestown, which is actually […]

Understanding The Basics Of Search Engine Marketing Services

What is Search Engine Marketing (SEM)? By: Harshdeep Sharma | Posted: February 14, 2023 Search Engine Marketing, or SEM, allows your business to grow exponentially within a short time. SEM includes paid search, display, and social media marketing. Organic search takes a long time to gain website traffic making paid search a better option. SEM, […]

Understanding 7 Types of Search Engine Marketing [2023 Guide]

7 Types of Search Engine Marketing  Understanding 7 Types of Search Engine Marketing (2023 Guide) By: Kevin Ash | Posted: February 10, 2023 With the ever-increasing competition in the business world, companies like Google, Bing, and Yahoo are leaving no stone unturned to seek the attention of prospective of existing customers. For all businesses, product or service promotion on platforms […]

Building Brand Loyalty & Trust with Relationship Marketing

  Building Brand Loyalty and Trust with Relationship Marketing By: Michael Hackett | Posted: January 17, 2022   Relationship marketing is a marketing strategy that cultivates deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing is not focused on short-term wins or sales transactions. It’s focused on delighting customers […]

A Fantastic Brand Story is like a Great Movie Trailer

  A Fantastic Brand Story is Like a Great Movie Trailer By: Michael Hackett | Posted: January 3, 2022   Storytelling… Taking Your Customers Along on a Journey Have you ever seen an amazing trailer for a movie that has you counting down the days until its release? That’s the power of telling a great […]

The Power of Color in Web Design & Brand Marketing

  The Power of Color in Web Design and Brand Marketing By: Krystal Clark | Posted: August 16, 2021   Color is the most powerful method of design and brand recognition in marketing. Color is like another language, and if misrepresented could lead to a negative association or feeling about your brand. Have you ever […]

Branding And The Need For A Style Guide

  Branding and the Need for a Style Guide By: Amanda Lones | Posted: August 2, 2021   What Exactly are Brand Guidelines? Brand guidelines are a set of tools and rules on how to use your branding elements. They are used by designers, writers, and anyone else who touches your brand’s elements like your […]

A Picture is Worth a Thousand Words

  A Picture is Worth a Thousand Words By: Amanda Lones | Posted: July 1, 2021   Have you ever heard of the saying “A picture is worth a thousand words“? The phrase emerged back in the early 20th century, here in the U.S. when Fredrick R. Barnard, published an article speaking to the effectiveness […]