The average user is on the internet for 3 hours a day which means they see up to 10,000 digital ads a day! Our Brandit team excels in conveying a business’s message visually using text, logos, animations, videos, photographs, and other graphic designs. We always encourage your business to target users with traits to increase the ad’s effect!
Whether your business goal is brand building or generating leads, digital display ads are the way to go. There are three key factors to keep in mind for successful digital ad displays- a creative ad, appropriate targeting, and an effective landing page. Yes, we can create an eye-catching ad, and make sure we are targeting the right audience, but without an efficient landing page you will not convert that traffic into customers and leads. We want the targeted consumer to see the awesome ad we created, click on the ad that will then take them to an even more awesome landing page. This landing page will need to seal the deal and capture the consumers contact information. The landing page should have on purpose and one message, it should be short but sweet, include only necessary information, not have a navigation bar to avoid your consumer from clicking away, have all the call-to-action above the fold, and only ask for necessary information. With all those factors wrapped together you are guaranteed to generate results.
Here at Brandit we believe that the ads should match your landing page. A disjointed experience can confuse your targeted audience. This in return, will hurt your click through rate (CTR), your retargeting and remarketing efforts, and even worse…be off brand!!!
Once you have your three key factors for a successful display ad down and implemented, the next step is collecting the data and measuring the results. Four metrics that are a must are: impressions, reach, CTR, and the conversion rate. We have an expert team behind the digital display ads that can analyze these metrics and create a new, even more powerful strategy for your next digital display ads. And if you want to know what we can do with all of the contact information we capture from that effective landing page you will have to read about our remarketing!
Brandit can promote your brand by showing your ads on thousands of top sites which are relevant to YOUR business.
We can show your ads on top sites such as weather.com, The Boston Globe, The Union Leader, USA Today, and many more! You can even select the sites where you want your ads to appear!