Environmental branding starts with a vision for the brand experience you want to extend to everyone who walks through your doors. That includes employees, clients/customers, investors and even your vendors. What are the personality traits, values and messages you want your visitors to notice about your brand when they walk into your space?
Every detail in the space has the opportunity to communicate your brand, and effective environmental branding takes advantage of all these opportunities. This creates a connection with an individual through what’s around them, so they can experience your brand with all their senses. Some pieces they will feel directly, and some will be indirect influences that they don’t even realize are affecting them. In turn, this creates a deeper connection from the customer to the brand.