Longchamps Welcome Reception Identification
Corporate Identity & Wayfinding
Functional Wayfinding Design
Project Overview
This wayfinding system demonstrates that functional signage can be both practical and beautiful. Wood veneer paired with dimensional cut ACM graphics creates sophisticated room identification that guides visitors while elevating the overall office aesthetic. Frosted glass applications add layers of visual interest and privacy without compromising the open, professional atmosphere. The system proves that wayfinding doesn't need to be purely utilitarian—when designed with intention, it becomes part of the brand experience, showing visitors that this organization values both form and function in every detail.
Client
Longchamps
Location
Corporate Office
Project Type
Wayfinding & Brand Consistency
Materials
- Wood veneer providing warm, natural aesthetic that elevates standard office signage
- Dimensional cut ACM graphics creating depth and visual interest through layered materials
- Frosted glass applications adding sophistication while maintaining spatial openness
- Consistent typography and design language across all identification points
- Durable commercial-grade materials requiring minimal maintenance in high-traffic areas
Application
Clear, professional room identification maintains design consistency while providing essential wayfinding information for office navigation. The wood veneer establishes a refined aesthetic baseline, while dimensional ACM graphics add visual depth that makes signage easy to spot from a distance. Frosted glass elements delineate spaces without creating barriers, supporting the collaborative office culture while providing necessary privacy for specific functions.
The system creates intuitive navigation for visitors unfamiliar with the space, reducing reception burden and allowing guests to navigate confidently. Consistent design language across all room identification reinforces brand standards and demonstrates the systematic thinking that defines Longchamps' approach to business. Every signage element works together to create a cohesive environment where form supports function.
Brand Impact
Reinforces organizational attention to detail and systematic thinking while creating an environment that supports productive business interactions. Professional wayfinding signals operational maturity—visitors immediately understand they're dealing with an organization that thinks through every aspect of the business environment. The investment in cohesive signage demonstrates that Longchamps applies the same thoughtfulness to client-facing operations.
The signage system reduces friction in the visitor experience, allowing guests to focus on business rather than navigation stress. First-time visitors feel welcomed and oriented rather than confused, creating positive associations before meetings begin. For employees, the professional environment reinforces pride in the organization and its commitment to excellence in every detail, from major initiatives to the signage on the walls.
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What Our Clients Say
"I sent out three bids for my marketing needs for this year and Brandit was the most responsive and provided great ideas. One company I reached out hadn't even gotten back to me while the other wasn't even close to being comparable to Brandit's creativity, pricing and service."
"I have used Brandit for several projects and they always come through with fantastic pricing and customer service. I highly recommend them."
Southern New Hampshire University
"Thanks to Brandit's generous contribution to the Big Ideas for Building Independence Capital Campaign, Easterseals NH is now better able to serve people with disabilities or special needs. With your support, we raised nearly $2.6 million for renovations to our headquarters."
"It has been an incredible journey! We couldn't have done it without you, and wish to take this opportunity to thank you and your team at Brandit Marketing Solutions for all that you have done and your generous donation."
Easterseals, NH
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Catholic Medical Center
"Exceptional does not even begin to cover the work that these people do. I have worked closely with other marketing firms and Brandit tops them every time. From innovative ideas to customer service that rivals the best of the best. I just couldn't speak more highly of them."
Southern New Hampshire University
"The Granite Group, headquartered in Concord, NH, distributes plumbing, heating, cooling, water and propane supplies to contractors and fuel dealers across New England through over 45 wholesale branches and their Online Store. The company also operates 15 retail showrooms under The Ultimate Bath Store name.
Brandit is pleased to say that we have been working with the Granite Group for over ten years which happens to be almost as long as this company has been in existence. In 2020, TGG was named one of New Hampshire's best places to work."
The Granite Group
10+ Year Partnership
"Over my long career, I have been in a position where I have worked closely with numerous vendors/suppliers. I can honestly say that I have never engaged with a company that is as amazing and responsive as Brandit."
"A sincere thanks to the team for the hustle on getting our shirts and tradeshow materials done for our group! You really relieved our pressure and I know it wasn't an easy task. Your effort and turnaround time was and is appreciated. Believe me when I say that I do not take for granted the relationship we have built over the years. Your service is top notch."
C&S Wholesale Grocers
"For almost a decade, the team at Brandit delivered successful and effective marketing solutions, spearheaded the merchandising of the FIRST brand by creating one-of-a-kind products, built, hosted, and managed their very first ecommerce store supporting all programs, staff, partners, sponsors, teams, and customers globally.
In addition, Brandit set up and managed multiple on-site retail stores at their premier Championship events where we serviced over 65,000 attendees. Today we provide web services as well as branded merchandise for regional partners".
FIRST Robotics
"The Brandit Marketing Solutions Ltd Team is wonderful to work with and we appreciate what they do to make us look good! They have expanded their services in recent years to meet whatever marketing needs you may have…from apparel and giveaway items to video and web services to graphic design and printing services, even graphic enhancements for your interior/exterior office space."
"I have worked with this team since the founding of their company and look forward to many more years of working together!"
Boys & Girls Club of Manchester
"The Brandit team is a talented group of creative professionals that I've worked with for years. Top notch!"
Art Murphy
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