Longchamps Welcome Reception Identification
Corporate Identity & Wayfinding
Functional Wayfinding Design
Project Overview
This wayfinding system demonstrates that functional signage can be both practical and beautiful. Wood veneer paired with dimensional cut ACM graphics creates sophisticated room identification that guides visitors while elevating the overall office aesthetic. Frosted glass applications add layers of visual interest and privacy without compromising the open, professional atmosphere. The system proves that wayfinding doesn't need to be purely utilitarian—when designed with intention, it becomes part of the brand experience, showing visitors that this organization values both form and function in every detail.
Client
Longchamps
Location
Corporate Office
Project Type
Wayfinding & Brand Consistency
Materials
- Wood veneer providing warm, natural aesthetic that elevates standard office signage
- Dimensional cut ACM graphics creating depth and visual interest through layered materials
- Frosted glass applications adding sophistication while maintaining spatial openness
- Consistent typography and design language across all identification points
- Durable commercial-grade materials requiring minimal maintenance in high-traffic areas
Application
Clear, professional room identification maintains design consistency while providing essential wayfinding information for office navigation. The wood veneer establishes a refined aesthetic baseline, while dimensional ACM graphics add visual depth that makes signage easy to spot from a distance. Frosted glass elements delineate spaces without creating barriers, supporting the collaborative office culture while providing necessary privacy for specific functions.
The system creates intuitive navigation for visitors unfamiliar with the space, reducing reception burden and allowing guests to navigate confidently. Consistent design language across all room identification reinforces brand standards and demonstrates the systematic thinking that defines Longchamps' approach to business. Every signage element works together to create a cohesive environment where form supports function.
Brand Impact
Reinforces organizational attention to detail and systematic thinking while creating an environment that supports productive business interactions. Professional wayfinding signals operational maturity—visitors immediately understand they're dealing with an organization that thinks through every aspect of the business environment. The investment in cohesive signage demonstrates that Longchamps applies the same thoughtfulness to client-facing operations.
The signage system reduces friction in the visitor experience, allowing guests to focus on business rather than navigation stress. First-time visitors feel welcomed and oriented rather than confused, creating positive associations before meetings begin. For employees, the professional environment reinforces pride in the organization and its commitment to excellence in every detail, from major initiatives to the signage on the walls.
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Southern New Hampshire University
"The Granite Group, headquartered in Concord, NH, distributes plumbing, heating, cooling, water and propane supplies to contractors and fuel dealers across New England through over 45 wholesale branches and their Online Store. The company also operates 15 retail showrooms under The Ultimate Bath Store name.
Brandit is pleased to say that we have been working with the Granite Group for over ten years which happens to be almost as long as this company has been in existence. In 2020, TGG was named one of New Hampshire's best places to work."
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10+ Year Partnership
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C&S Wholesale Grocers
"For almost a decade, the team at Brandit delivered successful and effective marketing solutions, spearheaded the merchandising of the FIRST brand by creating one-of-a-kind products, built, hosted, and managed their very first ecommerce store supporting all programs, staff, partners, sponsors, teams, and customers globally.
In addition, Brandit set up and managed multiple on-site retail stores at their premier Championship events where we serviced over 65,000 attendees. Today we provide web services as well as branded merchandise for regional partners".
FIRST Robotics
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"I have worked with this team since the founding of their company and look forward to many more years of working together!"
Boys & Girls Club of Manchester
"The Brandit team is a talented group of creative professionals that I've worked with for years. Top notch!"
Art Murphy
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