Keep Your Teammates in the LoopBy: Michael Hackett Posted: August 27, 2021
Unify Sales and Marketing Teams
Imagine if you had the world’s top soccer stars at your fingertips, and you could select 11 of your favorites to play on your team. You’d be sure to win every single game, right? Not so fast. No matter how good each individual player is, if they’re not all on the same page, you’ll never be able to keep the ball on the opposing side of the field, let alone score a goal. Similarly, successful marketing isn’t just about having the right resources and charming your audience with personalized messages and ads. If your marketing and sales team are uninformed and out of sync, they won’t be able to perform at an optimal level.
ALSO READ: Scouting Players in the Offseason
Marketing automation gives your sales and marketing teams full visibility into what the other is doing. It allows you to engage and nurture your leads with relevant content, moving them through your pipeline and their buyer’s journey, while alerting salespeople when leads are ready to buy – so your team can ultimately score the deal.
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