Boston Harbor Rebrand Project
Experiential Branding & Immersive Environments
Destination-Creating Environmental Graphics
This transformative mural installation elevates a standard waiting area into an immersive Boston Harbor experience that visitors actively seek out. Large-format architectural printing brings the iconic waterfront to life at scale, while integrated seating elements invite visitors to step into the scene and become part of the experience. What could have been dead space becomes a destination—a branded environment so compelling that visitors photograph it, share it, and remember it long after their visit ends. The installation demonstrates how strategic environmental graphics can transform functional spaces into marketing assets that work 24/7.
Client
Autodesk
Location
Commercial Waiting Area
Project Type
Immersive Mural Experience
Materials
- Large-format architectural printing delivering museum-quality reproduction at immersive scale
- Specialty substrates engineered for high-traffic commercial environments with exceptional durability
- Integrated seating elements that merge functionality with the visual experience
- Color-matched materials ensuring seamless visual flow between mural and physical elements
- UV-resistant and scratch-resistant finishes maintaining visual impact over time
Application
Immersive mural transforms a utilitarian waiting area into a destination experience, encouraging longer engagement and positive associations with the space. The Boston Harbor scene wraps around the area, creating visual depth that makes the space feel larger while transporting visitors to the iconic waterfront. Integrated seating isn't an afterthought—it's positioned to place people within the scene, making them part of the composition and naturally encouraging photo opportunities.
The scale and quality of execution signal that this isn't typical waiting room art—it's an experience worth experiencing. Visitors arrive early for appointments just to enjoy the space, wait times feel shorter because the environment is engaging, and the memorable design creates positive associations that extend to the brand itself. The mural serves multiple functions simultaneously: wayfinding landmark, conversation starter, photo backdrop, and brand differentiator.
Brand Impact
Creates Instagram-worthy moments that extend brand reach through social sharing while providing an experience that visitors remember and discuss. Every photo shared on social media becomes free advertising, with the distinctive mural serving as an instantly recognizable brand signature. The visual impact is so strong that visitors often use the space as a meeting landmark, effectively turning the installation into organic wayfinding.
Beyond social media metrics, the mural transforms how people perceive the entire facility. A space with this level of design investment signals quality, attention to detail, and respect for visitor experience, attributes that transfer to perceptions of the organization itself. The installation becomes a talking point in reviews, a highlight in facility tours, and a differentiator when people compare options. By investing in experiential branding, the organization demonstrates that they understand experience matters, creating emotional connections that transcend the functional purpose of the visit.
Explore Our Enviromental Projects
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Rivier University Student Center | PLACES by Brandit
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MSA Globe Digital Display | PLACES by Brandit
Real Results,
Real Reactions
What Our Clients Say
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"I have used Brandit for several projects and they always come through with fantastic pricing and customer service. I highly recommend them."
Southern New Hampshire University
"Thanks to Brandit's generous contribution to the Big Ideas for Building Independence Capital Campaign, Easterseals NH is now better able to serve people with disabilities or special needs. With your support, we raised nearly $2.6 million for renovations to our headquarters."
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Catholic Medical Center
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Southern New Hampshire University
"The Granite Group, headquartered in Concord, NH, distributes plumbing, heating, cooling, water and propane supplies to contractors and fuel dealers across New England through over 45 wholesale branches and their Online Store. The company also operates 15 retail showrooms under The Ultimate Bath Store name.
Brandit is pleased to say that we have been working with the Granite Group for over ten years which happens to be almost as long as this company has been in existence. In 2020, TGG was named one of New Hampshire's best places to work."
The Granite Group
10+ Year Partnership
"Over my long career, I have been in a position where I have worked closely with numerous vendors/suppliers. I can honestly say that I have never engaged with a company that is as amazing and responsive as Brandit."
"A sincere thanks to the team for the hustle on getting our shirts and tradeshow materials done for our group! You really relieved our pressure and I know it wasn't an easy task. Your effort and turnaround time was and is appreciated. Believe me when I say that I do not take for granted the relationship we have built over the years. Your service is top notch."
C&S Wholesale Grocers
"For almost a decade, the team at Brandit delivered successful and effective marketing solutions, spearheaded the merchandising of the FIRST brand by creating one-of-a-kind products, built, hosted, and managed their very first ecommerce store supporting all programs, staff, partners, sponsors, teams, and customers globally.
In addition, Brandit set up and managed multiple on-site retail stores at their premier Championship events where we serviced over 65,000 attendees. Today we provide web services as well as branded merchandise for regional partners".
FIRST Robotics
"The Brandit Marketing Solutions Ltd Team is wonderful to work with and we appreciate what they do to make us look good! They have expanded their services in recent years to meet whatever marketing needs you may have…from apparel and giveaway items to video and web services to graphic design and printing services, even graphic enhancements for your interior/exterior office space."
"I have worked with this team since the founding of their company and look forward to many more years of working together!"
Boys & Girls Club of Manchester
"The Brandit team is a talented group of creative professionals that I've worked with for years. Top notch!"
Art Murphy
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Omnichannel Marketing Solutions
Merging creativity and technology for comprehensive brand experiences.
PIXELS
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PROMOS
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PLACES
Transforming physical environments into powerful brand narratives that forge connections with everyone who enters your space.