Joanne Merrill Field
Exterior Signage & Wayfinding
Athletic Facility Branding
Project Overview
This athletic facility entrance branding transforms a functional building into a source of community pride and identity. The dimensional lettering creates an immediate sense of destination and professionalism that honors the field's namesake while building excitement for visitors and athletes alike.
Client
Athletic Department
Location
Manchester, NH
Project Type
Exterior Signage
Materials
- Dimensional aluminum letters for bold, lasting visual impact
- Powder-coated finish for durability and weather resistance
- Professional mounting hardware ensuring secure installation
- UV-resistant coatings to maintain color vibrancy
Application
Stadium entrance branding that creates a sense of pride and destination for athletes, families, and community members attending events. The large-scale dimensional letters are visible from the parking area and serve as a clear wayfinding element while establishing the facility's identity from the moment visitors arrive.
The installation process was carefully planned to ensure minimal disruption to the facility's operations, with letters mounted using heavy-duty hardware designed to withstand New Hampshire's challenging weather conditions. The strategic placement at the main entrance ensures maximum visibility while maintaining architectural harmony with the existing structure.
Brand Impact
This project transforms a simple building into a landmark destination, honoring the field's namesake while building team pride and community identity. The professional branding elevates the entire athletic program's perception and creates a memorable experience that extends far beyond the game itself.
Strategic physical branding turns everyday spaces into powerful emotional touchpoints. By investing in quality signage, the athletic program signals its commitment to excellence, creating a ripple effect that impacts recruiting, community engagement, and the overall pride students and families feel when they visit the facility.
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