MSA Globe Digital Display
Dynamic Brand Communication
Digital Display with Temperature & Time
Project Overview
This innovative digital display seamlessly merges traditional brand presence with cutting-edge technology to serve both corporate identity and community needs. The MSA Globe combines static branding elements with dynamic LED content, creating a landmark that provides real-time information while maintaining constant brand visibility. This dual-purpose approach demonstrates how modern signage can deliver practical value to the community while strengthening brand recognition.
Client
MSA Safety
Industry
Safety Equipment
Project Type
Digital Environmental Display
Materials
- LED digital display technology for bright, energy-efficient visibility in all conditions
- Weather-resistant housing engineered to withstand harsh environmental conditions
- Temperature and time integration providing real-time community information
- High-resolution display panels ensuring crisp, readable content from distance
- Automated content management system for seamless updates and monitoring
Application
This installation combines traditional static branding with dynamic digital content to communicate real-time safety information while maintaining constant brand visibility. The globe format creates a distinctive landmark that's visible from multiple approaches, while the LED technology ensures 24/7 readability in all weather conditions.
The display alternates between MSA branding and live environmental data, including current temperature and time. This hybrid approach transforms what could be simple corporate signage into a community resource that residents and visitors actively use throughout the day. The weather-resistant housing and robust LED technology ensure reliable performance through extreme temperatures, precipitation, and varying light conditions, making it a dependable information source year-round.
Strategic placement in a high-visibility location maximizes both brand exposure and community utility. The globe's distinctive shape and illuminated presence make it a natural landmark for directions and meeting points, further embedding the MSA brand into the daily fabric of the community.
Brand Impact
Demonstrates MSA's commitment to cutting-edge safety technology while providing practical value to the community through environmental monitoring. By investing in technology that serves public benefit, MSA positions itself not just as a safety equipment manufacturer, but as a company genuinely invested in community wellbeing.
The integration of digital technology with traditional branding creates multiple daily touchpoints with the community. Every time someone checks the temperature or time, they're engaging with the MSA brand in a positive, useful context. This creates goodwill and brand recognition that extends far beyond typical advertising approaches.
The project exemplifies how modern physical branding can transcend pure marketing to become genuine community infrastructure. The globe serves as a constant reminder of MSA's presence and values, while the practical information it provides creates positive associations between the brand and daily utility. This dual-purpose approach generates exponentially more value than static signage alone, turning a branding investment into a community asset that reinforces MSA's reputation for innovation and social responsibility.
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Real Results,
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Southern New Hampshire University
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Southern New Hampshire University
"The Granite Group, headquartered in Concord, NH, distributes plumbing, heating, cooling, water and propane supplies to contractors and fuel dealers across New England through over 45 wholesale branches and their Online Store. The company also operates 15 retail showrooms under The Ultimate Bath Store name.
Brandit is pleased to say that we have been working with the Granite Group for over ten years which happens to be almost as long as this company has been in existence. In 2020, TGG was named one of New Hampshire's best places to work."
The Granite Group
10+ Year Partnership
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C&S Wholesale Grocers
"For almost a decade, the team at Brandit delivered successful and effective marketing solutions, spearheaded the merchandising of the FIRST brand by creating one-of-a-kind products, built, hosted, and managed their very first ecommerce store supporting all programs, staff, partners, sponsors, teams, and customers globally.
In addition, Brandit set up and managed multiple on-site retail stores at their premier Championship events where we serviced over 65,000 attendees. Today we provide web services as well as branded merchandise for regional partners".
FIRST Robotics
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"I have worked with this team since the founding of their company and look forward to many more years of working together!"
Boys & Girls Club of Manchester
"The Brandit team is a talented group of creative professionals that I've worked with for years. Top notch!"
Art Murphy
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