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Real Marketing Insights From People Who Live It

50+ Years Helping Businesses Bridge Marketing and Sales

You're here because something isn't working. Leads that never convert, marketing and sales at odds, campaigns that look great but don't move the needle. We get it, because we've solved these exact problems hundreds of times. Our articles deliver proven strategies, honest insights, and actionable tactics from consultants in the trenches every day. No academic theories or fluff. Just real solutions that connect marketing efforts to revenue results. Whether you need a quick tactical win or a strategic overhaul, each article is designed to inform, challenge your thinking, and give you something you can actually implement.

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going viral on linkedin

How to Go Viral on LinkedIn Pulse: A Data-Driven 2024 Approach

In the dynamic digital landscape, standing out on professional platforms like LinkedIn requires not only a strong presence but also a strategic approach to content creation and distribution. In this comprehensive guide, we’ll delve into the nuances of leveraging LinkedIn, specifically focusing on LinkedIn Pulse, to amplify your brand’s visibility, authority, and engagement. LinkedIn Pulse…

Instagram posts

34 Instagram B2B Statistics & Tips for Marketing Implementation

Overall, these statistics indicate a need for B2B marketers to embrace Instagram as a dynamic and powerful platform for engaging with a diverse, global audience, driving sales, and building brand awareness. Instagram, as a social media juggernaut, has become an indispensable tool in the arsenal of B2B marketers. The 34 statistics outlined here underscore Instagram’s…

brand story telling

Brand Storytelling Guide to Craft Your Brand Story in 2024

Brand storytelling is much like a well-made film. Great films encompass a narrative that communicates a message, evokes feelings, and establishes a strong bond between its characters and audience. Have you ever wondered why you remember the plot of your favorite movie but forget the statistics in a business presentation? That’s the magic of storytelling.…

space mountian picture

A Picture is Worth a Thousand Words

Have you ever heard of the saying “A picture is worth a thousand words”? The phrase emerged back in the early 20th century, here in the U.S. when Fredrick R. Barnard published an article speaking to the effectiveness of graphics in marketing and advertising. When telling your story, the imagery you use should speak for…

quora opt

Quora Marketing Guide: Business Strategies & Tips 2024 Update

Let me ask you a question – When you think of platforms that can drive massive traffic to your website or blog, what comes to mind? Google? Facebook? Instagram, perhaps? But what about Quora? Yes, the platform where people ask questions and get answers. While it may not be as flashy as social media giants…

reddit marketing

How to Get Web Traffic from Reddit – 5 Tested Tips & Tools 2023

Businesses require effective marketing strategies to thrive, expand brand recognition, and boost sales. These can range from leveraging earned media and content marketing to utilizing social media channels, partnership marketing, and affiliate programs. Additional tactics like email marketing, search engine optimization (SEO), and referral marketing are also valuable. As technology advances, the adoption of social…

programmatic display

The Mechanics of Programmatic Display– Display Retargeting: Turning Views into Interest and Interest into Profit

An online advertisement for Eli’s Electric Solutions is posted on a website that discusses technology and appliances. A user stumbles upon it. Eleanor, who has been looking to spruce up her home with new technology, is a perfect match for the company. She is a newly married thirty-year-old woman who has recently been searching for…

world of people

Programmatic Display Demographic & Geographic Targeting 2023

Understanding who and where your target audience is beyond just their online activity is precisely the goal of demographic and geographic targeting. As the owner of Eli’s Electric Solutions, you are likely seeking to reach homeowners with a stable income. Additionally, you will probably only pursue consumers that are a reasonable distance from your company’s…

web developement responsive

Website Development – Steps for Success

Question… If you were to ask people you know if they use the Internet?I’m pretty sure the answer would be “YES, OF COURSE”! Now, if we were to ask the 7.9 BILLION people from around the world if they mainly use their computers, tablets, or cellphones to search the web, would it matter – no!…

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