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50+ Years Helping Businesses Bridge Marketing and Sales

You're here because something isn't working. Leads that never convert, marketing and sales at odds, campaigns that look great but don't move the needle. We get it, because we've solved these exact problems hundreds of times. Our articles deliver proven strategies, honest insights, and actionable tactics from consultants in the trenches every day. No academic theories or fluff. Just real solutions that connect marketing efforts to revenue results. Whether you need a quick tactical win or a strategic overhaul, each article is designed to inform, challenge your thinking, and give you something you can actually implement.

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quora opt

Quora Marketing Guide: Business Strategies & Tips 2024 Update

Let me ask you a question – When you think of platforms that can drive massive traffic to your website or blog, what comes to mind? Google? Facebook? Instagram, perhaps? But what about Quora? Yes, the platform where people ask questions and get answers. While it may not be as flashy as social media giants…

reddit marketing

How to Get Web Traffic from Reddit – 5 Tested Tips & Tools 2023

Businesses require effective marketing strategies to thrive, expand brand recognition, and boost sales. These can range from leveraging earned media and content marketing to utilizing social media channels, partnership marketing, and affiliate programs. Additional tactics like email marketing, search engine optimization (SEO), and referral marketing are also valuable. As technology advances, the adoption of social…

programmatic display

The Mechanics of Programmatic Display– Display Retargeting: Turning Views into Interest and Interest into Profit

An online advertisement for Eli’s Electric Solutions is posted on a website that discusses technology and appliances. A user stumbles upon it. Eleanor, who has been looking to spruce up her home with new technology, is a perfect match for the company. She is a newly married thirty-year-old woman who has recently been searching for…

world of people

Programmatic Display Demographic & Geographic Targeting 2023

Understanding who and where your target audience is beyond just their online activity is precisely the goal of demographic and geographic targeting. As the owner of Eli’s Electric Solutions, you are likely seeking to reach homeowners with a stable income. Additionally, you will probably only pursue consumers that are a reasonable distance from your company’s…

web developement responsive

Website Development – Steps for Success

Question… If you were to ask people you know if they use the Internet?I’m pretty sure the answer would be “YES, OF COURSE”! Now, if we were to ask the 7.9 BILLION people from around the world if they mainly use their computers, tablets, or cellphones to search the web, would it matter – no!…

Seo audit site

Search Engine Optimization Chapter 3

SEO Audit Opens New Doors for Bob’s Bait Shop Welcome back! In the previous chapter we discussed external and internal links and their impact on your search engine optimization efforts. In this next segment, I want to emphasize the importance of performing an SEO audit for your business. This will help you identify any technical…

fishing for leads

Search Engine Optimization: Chapter 2

Listen to the Local Bass Pros Welcome back to the SEO series! In the last segment, I introduced you to search engine optimization and the importance of it for your business. Let’s take a closer look at the value that can be gained by incorporating external and internal links throughout your website. On one of…

search enging marketing

What is Search Engine Marketing (SEM)?

Search Engine Marketing, or SEM, allows your business to grow exponentially within a short time. SEM includes paid search, display, and social media marketing. Organic search takes a long time to gain website traffic making paid search a better option. SEM, or search engine marketing, is an important strategy for any business looking to compete…

fishing for seo

Search Engine Optimization: Chapter 1

How Fishing Relates to SEO As someone who has lived in New Hampshire her entire life, going fishing is something I’ve always enjoyed, especially with my two younger brothers. Our favorite spot is a small, quiet lake in Francestown, which is actually the same lake I learned how to swim in as a kid. It’s…

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