Marketing Partner For Plumbing, Heating & Cooling Pros
We don't just understand your industry. We live in it.
Brands, Reps & the Way Your Industry Actually Works
Most marketing agencies will ask you to explain what a mini-split is. We already know. At Brandit, we have spent years embedded in the plumbing, heating, and cooling vertical across New England - working with contractors, distributors, and manufacturer reps who operate in the same world you do every single day.
We understand the brands you carry, the equipment your technicians install, and the certification programs and co-op structures that drive your business. That means from day one, you are not educating us - we are already building.
We Know How the Supply Chain Thinks
We have a decade-long relationship with The Granite Group - one of New England's largest distributors of plumbing, heating, cooling, water and propane supplies - with over 45 wholesale branches across the region. That distributor-level insight means we understand how product positioning, co-op programs, and contractor relationships flow from manufacturer to jobsite.
We Know the Brands That Matter to Your Customers
We market the equipment brands your homeowners research and your techs install every day. That brand fluency means our content, ads, and campaigns use the right language to drive real conversions.- Bryant heating & cooling systems
- Mitsubishi Electric ductless mini-splits
- Carrier, Bosch & Lennox product lines
- Natural gas, propane & oil systems
- Heat pumps & energy-efficient upgrades
- Water heaters, generators & electrical
A Leading Southern NH Plumbing & Heating Company
Our client is a certified Bryant dealer and actively markets Mitsubishi ductless systems to Southern NH homeowners. We position both brands across their digital channels with the precision that manufacturer co-op programs demand, ensuring every dollar spent meets compliance requirements and drives measurable results.
"We know the industry because we work in it every day - not just for our clients, but across the PHC vertical throughout New England."
We Know How to Work the Distributor System So You Don't Leave Money on the Table
Co-op advertising is one of the most underutilized financial tools in the trades. Manufacturers like Bryant, Mitsubishi, Carrier, and Bosch set aside significant marketing dollars specifically for their dealer network - but many contractors never fully access those funds. Why? Because most marketing agencies do not understand the program requirements, compliance documentation, or proof-of-performance standards that manufacturers demand.
We do. Brandit has deep experience navigating co-op advertising programs across the HVAC and plumbing industry. We help you identify available funds, build campaigns that qualify, and submit the proper documentation to get reimbursed. That means you are stretching your marketing budget further - with premium materials at a fraction of the usual cost.
What Brandit Handles for You
- Audit your current co-op eligibility with manufacturer programs
- Design campaigns that meet brand compliance standards (logo usage, messaging guidelines, required disclaimers)
- Produce co-op-eligible materials: digital ads, direct mail, social media content, signage, and branded merchandise
- Prepare and submit proof-of-performance documentation for reimbursement
- Track co-op spending and ROI so every dollar is accounted for
- Coordinate directly with distributor reps and manufacturer marketing contacts on your behalf
Our relationship with The Granite Group - New England's leading PHC distributor - means we understand how co-op dollars flow from manufacturer programs down through the distribution channel to dealers like you. We know which programs are active, what the fund matching requirements are, and how to structure campaigns that manufacturers approve the first time.
A Leading Southern NH Plumbing & Heating Company
As a Bryant-certified dealer and Mitsubishi installer, our client has access to manufacturer co-op programs. Brandit builds their seasonal campaigns - summer AC promotions, fall heating tune-up pushes, winter emergency response ads - using co-op compliant creative that qualifies for reimbursement, effectively reducing their net marketing spend.
Many contractors are sitting on untapped co-op funds they do not know how to access. Brandit finds them, unlocks them, and puts them to work.
Getting Your Brand in Front of Homeowners Before They Call Someone Else
In the Business-To-Consumer (B2C) trades market, timing is everything. A homeowner's furnace dies at 11 PM in January. Their AC fails on a Friday afternoon in July. In those moments, they go straight to their phone - and whoever shows up first in that search wins the call. Brandit builds the digital presence that makes sure that business goes to you.
We understand how New England homeowners think, research, and make buying decisions. We build marketing campaigns that create awareness before the emergency, so when the moment comes, your brand is the one they trust.
How We Drive Inbound Leads for PHC Contractors
What We Target
- Homeowners with aging systems (10+ years)
- New homeowners in your service area
- Households researching energy upgrades and mini-splits
- Oil-to-gas and oil-to-heat-pump conversion prospects
- Homeowners who visited your site but did not convert
Seasonal Campaign Strategy
- Pre-season heating campaigns (Sept - Oct) before the first cold snap
- Spring cooling campaigns (April - May) before summer demand peaks
- Emergency response campaigns running year-round with urgency messaging
- Maintenance agreement promotions to build recurring revenue and loyalty
- Energy efficiency campaigns tied to utility rebates and state incentive programs
For decades, our client has served Southern NH families across plumbing, heating, cooling, and electrical. We built their BTC strategy around trust, longevity, family ownership, and 24/7 fast response. Their membership program - marketed heavily through our digital campaigns - drives recurring monthly revenue and keeps them top-of-mind with homeowners year-round.
Service Area: Manchester, Concord, Bedford, Bow, Goffstown, and surrounding Southern NH communities.
What a Brandit PHC Website Includes
Design & Technology
- Mobile-first, fast-loading design that converts on any device
- Service pages built for local search (city + service combinations)
- Clear calls-to-action: click-to-call, contact forms, online booking
- Google Business Profile integration and review showcase
- Brand-compliant Bryant and Mitsubishi dealer pages
- 5-star review feeds and testimonial sections
- 24/7 emergency service banners with urgency design
- Secure hosting with enterprise-grade uptime and SSL
Content & SEO
- Monthly blog content targeting high-value PHC search terms
- Location-specific service area pages for every town you serve
- Technical SEO: schema markup, meta optimization, site structure
- Google Analytics and Search Console monitoring
- Keyword ranking reports and monthly performance reviews
- Content mapped to seasonal search behavior in your region
Our client's website is a masterclass in trade contractor digital presence. Brandit built and manages a site showcasing their membership program, 5-year installation warranty, 24/7 emergency response capabilities, and decades of customer testimonials - all strategically positioned to move visitors toward a phone call or form submission. The site targets service-area keywords across every town in Southern NH, with dedicated pages for every service category.
Facebook & Digital Advertising
That Actually Works for Trades Companies
The digital advertising landscape is more powerful - and more complex - than it has ever been. Done right, it puts your brand directly in front of homeowners in your service area at the exact moment they need you. Done wrong, it burns through budget with nothing to show for it. Brandit runs full-funnel digital advertising campaigns specifically built for the PHC trades - driving awareness, generating leads, and converting homeowners into booked appointments.
Our Full Digital Advertising Stack
Paid Social (Meta / Facebook)
- Geo-targeted ads reaching homeowners within your exact service radius
- Seasonal promotions: heating tune-ups, AC installs, emergency services
- Video ads showcasing your team, equipment brands, and customer stories
- Lead generation forms that capture contact info without leaving Facebook
- Retargeting campaigns converting website visitors who did not call
- Membership program awareness campaigns
Hiring & Culture Campaigns
- Recruitment ads targeting skilled trade technicians
- Employer brand campaigns showcasing team culture and growth
- Job posting promotion across Facebook, Indeed, and LinkedIn
Advanced Channels
- Streaming/OTT TV advertising reaching cord-cutters in your market
- Email marketing: seasonal campaigns, maintenance reminders, promotions
- Radio and broadcast advertising for brand-building in your region
- Nextdoor advertising targeting neighborhood-level homeowners
- Location-based mobile targeting near your service area
Google Search & Display
- Pay-per-click campaigns targeting high-intent service searches
- Google Local Services Ads (LSA) with Google Guaranteed badge
- Display remarketing to stay visible to past visitors
- Google Business Profile optimization and review management
Real Ads. Real Campaigns. Real Results.
Below are live campaign examples created by Brandit for a leading Southern NH plumbing and heating client - running across Facebook, Instagram, and Google. Each ad is built around a specific business goal: driving seasonal service calls, promoting summer savings, and recruiting top trade talent.
Summer Savings Campaign
Educational Blog Post Ad
Recruitment Campaign
We measure success by calls booked and revenue generated - not impressions and clicks. Every campaign we run ties back to what matters: more jobs on the board.
We Know New England
The Seasons, The Homeowners & Why Generic Agencies Fail in Your Market
New England is not a generic market. It is a region with brutal winters that stress heating systems to their limits, humid summers that overwhelm aging AC units, and a homeowner base that is research-driven, word-of-mouth loyal, and deeply skeptical of anyone who does not understand the local landscape. Generic marketing agencies apply national templates to your business and wonder why the phone does not ring. Brandit is different. We are based in Manchester, New Hampshire. This is our backyard.
How We Drive Inbound Leads for PHC Contractors
What We Know That Others Don't
- Oil-to-gas and oil-to-heat-pump conversion is a major driver of new system sales throughout the region
- Ductless mini-splits are in high demand across older New England homes without existing ductwork
- The no-heat season (November - March) creates emergency call surges that must be anticipated in your marketing calendar
- Town-by-town market conditions vary significantly
- New Hampshire utility rebate programs (Eversource, Liberty Utilities) are powerful selling tools
- ENERGY STAR and cold-climate heat pump incentives are top-of-mind for NH and MA homeowners
- Homeowners here do their research - reviews, warranties, and local reputation matter more than anywhere
A Leading Southern NH Plumbing & Heating Company
Our client has served Southern New Hampshire for nearly 50 years. Their business was built on oil burner service. We helped them evolve their marketing as the market shifted - toward heat pumps, ductless mini-splits, and high-efficiency gas systems - while honoring the legacy that made them a household name. Our campaigns address no-heat emergency calls in winter, AC and mini-split installs in summer, and plumbing emergencies year-round.
"We don't recycle national templates. We build New England campaigns."
How We Drive Inbound Leads for PHC Contractors
Pixels
Website • SEO • Google • Facebook • Email • OTT
Promos
Branded Merch • Trade Show • Apparel • Gifts
Places
Logo • Vehicle Wraps • Uniforms • Signage • Office
Co-Op
Audits • Compliance • Reimbursement Docs
From your first Google result to your branded van on the street, Brandit makes sure every touchpoint says the same thing: this company is the one to trust.
Let's Talk About Your Business
Our Clients Are Growing With Us. Now Let's Talk About Your Business.
For nearly 50 years, Southern New Hampshire families have trusted our client to care for their homes. We've been proud to help them tell that story - and grow their business every single year.
Here's What You Get When You Partner With Brandit
- A team that already knows your brands, your distributors, and your customers
- Full co-op program management and reimbursement support
- A website built to rank and convert in your specific market
- Facebook and Google campaigns that generate real inbound calls
- Seasonal strategy mapped to New England's climate and homeowners
- Blogging and content that ranks on Google and builds authority
- Email campaigns that drive maintenance agreements and repeat business
- Branded merchandise, vehicle graphics, uniforms, and tradeshow materials
- Sales consulting to convert marketing investment into closed revenue
- One integrated partner - not a patchwork of freelancers and platforms
Proven Success
Ready to Turn Visibility into REVENUE?
Let's diagnose where your revenue leaks exist. We'll analyze your current marketing-to-sales process and show you exactly how our consulting approach can transform inquiries into closed deals and marketing spend into predictable growth.
Real Results,
Real Reactions
What Our Clients Say
"I sent out three bids for my marketing needs for this year and Brandit was the most responsive and provided great ideas. One company I reached out hadn't even gotten back to me while the other wasn't even close to being comparable to Brandit's creativity, pricing and service."
"I have used Brandit for several projects and they always come through with fantastic pricing and customer service. I highly recommend them."
Southern New Hampshire University
"Thanks to Brandit's generous contribution to the Big Ideas for Building Independence Capital Campaign, Easterseals NH is now better able to serve people with disabilities or special needs. With your support, we raised nearly $2.6 million for renovations to our headquarters."
"It has been an incredible journey! We couldn't have done it without you, and wish to take this opportunity to thank you and your team at Brandit Marketing Solutions for all that you have done and your generous donation."
Easterseals, NH
"Bringing Brandit Marketing Solutions into the CMC-fold is the best thing and most appreciative thing I've done since being at the Hospital."
Catholic Medical Center
"Exceptional does not even begin to cover the work that these people do. I have worked closely with other marketing firms and Brandit tops them every time. From innovative ideas to customer service that rivals the best of the best. I just couldn't speak more highly of them."
Southern New Hampshire University
"The Granite Group, headquartered in Concord, NH, distributes plumbing, heating, cooling, water and propane supplies to contractors and fuel dealers across New England through over 45 wholesale branches and their Online Store. The company also operates 15 retail showrooms under The Ultimate Bath Store name.
Brandit is pleased to say that we have been working with the Granite Group for over ten years which happens to be almost as long as this company has been in existence. In 2020, TGG was named one of New Hampshire's best places to work."
The Granite Group
10+ Year Partnership
"Over my long career, I have been in a position where I have worked closely with numerous vendors/suppliers. I can honestly say that I have never engaged with a company that is as amazing and responsive as Brandit."
"A sincere thanks to the team for the hustle on getting our shirts and tradeshow materials done for our group! You really relieved our pressure and I know it wasn't an easy task. Your effort and turnaround time was and is appreciated. Believe me when I say that I do not take for granted the relationship we have built over the years. Your service is top notch."
C&S Wholesale Grocers
"For almost a decade, the team at Brandit delivered successful and effective marketing solutions, spearheaded the merchandising of the FIRST brand by creating one-of-a-kind products, built, hosted, and managed their very first ecommerce store supporting all programs, staff, partners, sponsors, teams, and customers globally.
In addition, Brandit set up and managed multiple on-site retail stores at their premier Championship events where we serviced over 65,000 attendees. Today we provide web services as well as branded merchandise for regional partners".
FIRST Robotics
"The Brandit Marketing Solutions Ltd Team is wonderful to work with and we appreciate what they do to make us look good! They have expanded their services in recent years to meet whatever marketing needs you may have…from apparel and giveaway items to video and web services to graphic design and printing services, even graphic enhancements for your interior/exterior office space."
"I have worked with this team since the founding of their company and look forward to many more years of working together!"
Boys & Girls Club of Manchester
"The Brandit team is a talented group of creative professionals that I've worked with for years. Top notch!"
Art Murphy
Our Insights
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Sustainable Promotional Products: A Buyer’s Reality Check
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Corporate Holiday Gifting Timeline: Why Q4 Planning Starts in July
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Your website traffic is about to drop. Vacations start, inboxes go quiet, and the steady hum of summer browsing replaces the urgency of buying season. Most businesses read that slowdown as a reason to coast. That is the expensive mistake. The quiet stretch from July through September is the best window all year to run…
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Branded Koozies and Sunglasses Aren’t Lazy: High-Yield Summer Promotional Products
Someone on your team just rolled their eyes at the idea of branded sunglasses. Too obvious. Too expected. Let’s do something clever instead, maybe a little desk gadget or a puzzle nobody asked for. That instinct feels smart. It usually costs you the campaign. Here’s the part most people miss: the “clever” item lives on…
Omnichannel Marketing Solutions
Merging creativity and technology for comprehensive brand experiences.
PIXELS
Harnessing digital platforms for impactful brand promotion and audience engagement through strategic touchpoints.
PROMOS
Making the intangible tangible through high-quality promotional items that echo your brand's voice and values.
PLACES
Transforming physical environments into powerful brand narratives that forge connections with everyone who enters your space.