Joanne Merrill Field
Exterior Signage & Wayfinding
Athletic Facility Branding
This athletic facility entrance branding transforms a functional building into a source of community pride and identity. The dimensional lettering creates an immediate sense of destination and professionalism that honors the field's namesake while building excitement for visitors and athletes alike.
Client
Athletic Department
Location
Manchester, NH
Project Type
Exterior Signage
Materials
- Dimensional aluminum letters for bold, lasting visual impact
- Powder-coated finish for durability and weather resistance
- Professional mounting hardware ensuring secure installation
- UV-resistant coatings to maintain color vibrancy
Application
Stadium entrance branding that creates a sense of pride and destination for athletes, families, and community members attending events. The large-scale dimensional letters are visible from the parking area and serve as a clear wayfinding element while establishing the facility's identity from the moment visitors arrive.
The installation process was carefully planned to ensure minimal disruption to the facility's operations, with letters mounted using heavy-duty hardware designed to withstand New Hampshire's challenging weather conditions. The strategic placement at the main entrance ensures maximum visibility while maintaining architectural harmony with the existing structure.
Brand Impact
This project transforms a simple building into a landmark destination, honoring the field's namesake while building team pride and community identity. The professional branding elevates the entire athletic program's perception and creates a memorable experience that extends far beyond the game itself.
Strategic physical branding turns everyday spaces into powerful emotional touchpoints. By investing in quality signage, the athletic program signals its commitment to excellence, creating a ripple effect that impacts recruiting, community engagement, and the overall pride students and families feel when they visit the facility.
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Southern New Hampshire University
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Southern New Hampshire University
"The Granite Group, headquartered in Concord, NH, distributes plumbing, heating, cooling, water and propane supplies to contractors and fuel dealers across New England through over 45 wholesale branches and their Online Store. The company also operates 15 retail showrooms under The Ultimate Bath Store name.
Brandit is pleased to say that we have been working with the Granite Group for over ten years which happens to be almost as long as this company has been in existence. In 2020, TGG was named one of New Hampshire's best places to work."
The Granite Group
10+ Year Partnership
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"A sincere thanks to the team for the hustle on getting our shirts and tradeshow materials done for our group! You really relieved our pressure and I know it wasn't an easy task. Your effort and turnaround time was and is appreciated. Believe me when I say that I do not take for granted the relationship we have built over the years. Your service is top notch."
C&S Wholesale Grocers
"For almost a decade, the team at Brandit delivered successful and effective marketing solutions, spearheaded the merchandising of the FIRST brand by creating one-of-a-kind products, built, hosted, and managed their very first ecommerce store supporting all programs, staff, partners, sponsors, teams, and customers globally.
In addition, Brandit set up and managed multiple on-site retail stores at their premier Championship events where we serviced over 65,000 attendees. Today we provide web services as well as branded merchandise for regional partners".
FIRST Robotics
"The Brandit Marketing Solutions Ltd Team is wonderful to work with and we appreciate what they do to make us look good! They have expanded their services in recent years to meet whatever marketing needs you may have…from apparel and giveaway items to video and web services to graphic design and printing services, even graphic enhancements for your interior/exterior office space."
"I have worked with this team since the founding of their company and look forward to many more years of working together!"
Boys & Girls Club of Manchester
"The Brandit team is a talented group of creative professionals that I've worked with for years. Top notch!"
Art Murphy
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