Branding and the Need for a Style Guide
What Exactly are Brand Guidelines?
Brand guidelines are a set of tools and rules on how to use your branding elements. They are used by designers, writers, and anyone else who touches your brand’s elements like your logo or custom images, etc. Guidelines are usually presented in a book format that covers how your brand works and how the different elements of your brand work together to form your brand identity.
Brand guidelines generally contain sections on:
Your brand’s identity-
* Mission
* Core values
* Personality
* Tone, etc.
Your brand assets and the appropriate usage-
* Logo variations
* Color palette
* Typography
* Spacing
* Backgrounds, etc.
Why are Brand Guidelines So Important?
Consistency
The main reason brand standards are so important is consistency. Brands that are not consistent come off as disorganized and untrustworthy. The brand is the mascot of the company and pulls a lot of weight in reassuring customers that they have made the right choice in trusting your company. Consistency means ensuring you have the same colors and fonts reflected in your images, graphics, and videos.
Recognizable
Keeping your brand consistent immediately allows your target audience to easily recognize your brand. They’ll be able to recognize the brand’s unique approach to visuals. Over time, your customers will see the consistency in your brand and begin to recognize when a social media post is from you without seeing your brand’s logo or social media handle.
Standards and Rules
It’s hard to not want to throw in your creative touch with everything but it’s very important that all of your content has the same look and feel. You must be enforcing the standards every single day on every single project. It is extremely important that any employees, contractors, or anyone who has access to your brand are closely following the standards in order to create a brand that has a long and successful life.
ALSO READ: The Power of Color in Web Design and Brand Marketing
Contact Brandit today, so that we may develop your brand’s visual elements. We guarantee that it will help you maintain a strong, consistent, and recognizable brand!
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What Our Clients Say
"I sent out three bids for my marketing needs for this year and Brandit was the most responsive and provided great ideas. One company I reached out hadn't even gotten back to me while the other wasn't even close to being comparable to Brandit's creativity, pricing and service."
"I have used Brandit for several projects and they always come through with fantastic pricing and customer service. I highly recommend them."
Southern New Hampshire University
"Thanks to Brandit's generous contribution to the Big Ideas for Building Independence Capital Campaign, Easterseals NH is now better able to serve people with disabilities or special needs. With your support, we raised nearly $2.6 million for renovations to our headquarters."
"It has been an incredible journey! We couldn't have done it without you, and wish to take this opportunity to thank you and your team at Brandit Marketing Solutions for all that you have done and your generous donation."
Easterseals, NH
"Bringing Brandit Marketing Solutions into the CMC-fold is the best thing and most appreciative thing I've done since being at the Hospital."
Catholic Medical Center
"Exceptional does not even begin to cover the work that these people do. I have worked closely with other marketing firms and Brandit tops them every time. From innovative ideas to customer service that rivals the best of the best. I just couldn't speak more highly of them."
Southern New Hampshire University
"The Granite Group, headquartered in Concord, NH, distributes plumbing, heating, cooling, water and propane supplies to contractors and fuel dealers across New England through over 45 wholesale branches and their Online Store. The company also operates 15 retail showrooms under The Ultimate Bath Store name.
Brandit is pleased to say that we have been working with the Granite Group for over ten years which happens to be almost as long as this company has been in existence. In 2020, TGG was named one of New Hampshire's best places to work."
The Granite Group
10+ Year Partnership
"Over my long career, I have been in a position where I have worked closely with numerous vendors/suppliers. I can honestly say that I have never engaged with a company that is as amazing and responsive as Brandit."
"A sincere thanks to the team for the hustle on getting our shirts and tradeshow materials done for our group! You really relieved our pressure and I know it wasn't an easy task. Your effort and turnaround time was and is appreciated. Believe me when I say that I do not take for granted the relationship we have built over the years. Your service is top notch."
C&S Wholesale Grocers
"For almost a decade, the team at Brandit delivered successful and effective marketing solutions, spearheaded the merchandising of the FIRST brand by creating one-of-a-kind products, built, hosted, and managed their very first ecommerce store supporting all programs, staff, partners, sponsors, teams, and customers globally.
In addition, Brandit set up and managed multiple on-site retail stores at their premier Championship events where we serviced over 65,000 attendees. Today we provide web services as well as branded merchandise for regional partners".
FIRST Robotics
"The Brandit Marketing Solutions Ltd Team is wonderful to work with and we appreciate what they do to make us look good! They have expanded their services in recent years to meet whatever marketing needs you may have…from apparel and giveaway items to video and web services to graphic design and printing services, even graphic enhancements for your interior/exterior office space."
"I have worked with this team since the founding of their company and look forward to many more years of working together!"
Boys & Girls Club of Manchester
"The Brandit team is a talented group of creative professionals that I've worked with for years. Top notch!"
Art Murphy
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