Cutting Through the Noise with Direct Mail Marketing
Every day we see 2,904 messages. We pay attention to 52, but only remember four. Your message has a mere three seconds to gain the prospect’s attention and another 12 seconds to capture interest and compel the prospect to act.
With every new wave of technology, traditional marketing channels can waiver with marketers. Those waves of new media channels come with great force and generate buzz and excitement, but they also can fizzle out just as quickly.
However, one marketing channel that remains consistent is direct mail marketing. Direct mail is one of the most viable marketing channels available, producing some of the highest levels of customer engagement and ROI. It cuts through the crowded digital ecosystem and connects with your target audience in a very personal, tangible way.
ALSO READ: Building Brand Loyalty and Trust with Relationship Marketing
To cut through the noise surrounding your potential customers, you have to make your communication stand out and establish a connection. But if you rely solely on digital communication, you’re missing an opportunity to make meaningful, one-on-one interactions with your customers.
While print is still one of the most effective forms of communication, combining it with digital can expand your reach and result in increased revenue.
ALSO READ: The Power of Color in Web Design and Brand Marketing
The Benefits of a Multichannel Approach
Print and digital media were made for each other. A multichannel campaign increases the audience you’re able to reach and strengthens the overall effectiveness of your marketing efforts. According to the CMO Council, the average response rate for email is 0.12%, while the average response rate for direct mail is 4.4%.
In one survey, 56% of respondents found printed material to be the “most trustworthy” media channel, and 79% of consumers act on a brand’s direct mail piece immediately.
Adding direct mail to your digital marketing mix can increase ROI by 20 percent, but print alone can’t always produce results. For many conversions, customers must go online to complete the action.
Alone, each approach can only do so much—but together, they work to increase conversion, engagement, and retention.
Now that you’ve seen the benefits of direct mail marketing and implementing a multichannel approach, call us to set up your next campaign.
Want to Learn More About Marketing Automation? CLICK HERE!
- Every day we see 2,904 messages. We pay attention to 52, but only remember four. Your message has a mere three seconds to gain the prospect's attention and another 12 seconds to capture interest and compel the prospect to act.
- ALSO READ: Building Brand Loyalty and Trust with Relationship Marketing
- ALSO READ: The Power of Color in Web Design and Brand Marketing
- The Benefits of a Multichannel Approach
- Want to Learn More About Marketing Automation? CLICK HERE!
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