Why Is Social Media Marketing So Beneficial For Small Businesses?

Have you ever been scrolling through your social media feed and noticed an ad that seems unbelievably fitting for your preferences? Me too. In fact, I think anyone with a social media account of some sort has experienced this, and if you’re saying no, you’re probably lying.

At first, I thought, wow, what an invasion of privacy! How do they know I’m interested?! Then I thought a little bit more about it and realized they are simply making my life easier with social media marketing.

While these companies are making it easier for people like you and me to shop for what we specifically want, they’re increasing their revenue as well. It’s a WIN-WIN if you ask me.

So where do you start? Well, it depends on the platform. Each social media platform has its own strategy and purpose.

Whether you are trying to engage and relate with your audience or sell to your audience, there are specific platforms that are better than others to use depending on the message you are trying to convey. Let’s break it down…

Each Social Media Platform Has Its Own Purpose

Facebook is great for building an audience and following for your brand. It is very useful for interacting with customers and fans by being there to answer questions and start discussions. Facebook ads can be a huge benefit to your business because the targeted audiences you can create will get your message in front of your desired audience.

LinkedIn showcases your workplace and what it’s like to work there. It is a great place to post new job opportunities and recruit potential employees. LinkedIn also helps you connect and engage with other business professionals. This isn’t the best place to sell, sell, sell — this platform is more for educational and business opportunity purposes.

Instagram is useful when publishing and viewing visually appealing content such as videos and photos. This is great for digital marketing and selling your product by providing a visual for potential customers. Lots of shopping takes place on Instagram — now more than ever!

However, if you want to get website visits from Instagram you need to utilize Instagram Advertising because unfortunately, Instagram does not populate links in the captions of your post. This does not mean that Instagram posting isn’t beneficial to growing your business.

Having an attractive and engaging Instagram profile for your brand improves the confidence your audience members have in your business and its reputation.

An additional social media platform that Brandit loves to utilize is none other than Google itself. Most people forget that Google can be utilized for social media purposes. Google Advertising and Google My Business (GMB) are some of the most powerful tools online to help grow your business.

By tailoring your ad based on the results you want, you can get more calls to your business, increase visits to your store, and drive people to your website. You can either target globally or locally and, depending on your approach, Google can get your ad in front of the right people.

As I mentioned before, another useful tool that people overlook is posting on GMB. Just like any other social media platform you can post on GMB to promote your services, educate, or simply engage with your audience. Your audience and customer base can leave positive reviews that you can utilize in your advertising efforts as well.

Not to mention all of the tracking and analytics Google provides that the Brandit team can report back to you. This gives you the opportunity to understand what areas you need to work on and what areas are flourishing.

Other Social Media Platforms to Consider

Facebook, LinkedIn, Instagram, and Google are an excellent foundation, but they’re not the only platforms that can make an impact. Depending on your audience, industry, and offer, you may benefit from expanding your presence.

TikTok

TikTok is a short-form video platform that is perfect for brands that want to show personality, behind-the-scenes moments, quick tips, and trending content. If your audience includes younger demographics or people who love snackable content, TikTok can be a powerful way to boost brand awareness and drive traffic through fun, creative videos.

Because trends move quickly on TikTok, it’s a great place to experiment with new hooks, messages, and offers. When something performs well there, you can often repurpose it across Facebook Reels, Instagram Reels, and even YouTube Shorts.

X (formerly Twitter)

X is a real-time conversation platform. It’s a strong choice if your brand needs to participate in industry conversations, share timely updates, or provide quick customer support. Short, punchy posts, threads, and links to your blogs or landing pages can all help you stay top-of-mind with your audience.

YouTube

YouTube is ideal for longer-form video content such as tutorials, product demos, webinars, and FAQs. If your business often educates your customers before they buy, YouTube can become a powerful evergreen traffic source. When optimized correctly, your videos can continue to attract new viewers and leads long after they’re published.

Pinterest

Pinterest acts like a visual search engine and is especially powerful for eCommerce, home services, lifestyle brands, and any business with strong visuals. Pins can link directly to blog posts, product pages, or landing pages, making it a subtle but effective sales channel that also inspires your audience.

Organic Posting vs. Paid Advertising

A strong social media strategy usually includes both organic posting and paid advertising. They work best together — not in isolation.

Organic posting is everything you share without paying to boost it: standard posts, stories, reels, and updates. These help you:

• Build trust and credibility with your audience.
• Showcase your brand personality and values.
• Stay top-of-mind with current customers and followers.

Paid advertising allows you to put your brand in front of very specific audiences based on interests, behaviors, demographics, and location. Paid campaigns can help you:

• Generate leads and sales faster.
• Retarget website visitors who didn’t convert the first time.
• Promote specific offers, events, or launches.

When Brandit manages your campaigns, we make sure your organic and paid efforts complement each other. The content your followers see on your feed aligns with the ads they see in their timelines, which creates a seamless, trustworthy experience.

Creating a Cohesive Social Media Strategy

It’s not enough to just “be on social media.” To get real results, you need a cohesive strategy that connects your platforms, content, and campaigns to your business goals.

Here are a few key elements we focus on when helping businesses in Manchester, NH and Boston, MA grow online:

• Clear goals: Are you trying to increase brand awareness, generate leads, drive online sales, or book more appointments? Your goals determine your platform and content choices.
• Defined audiences: Knowing who you’re talking to — and what they care about — helps shape your tone, visuals, and offers.
• Content pillars: These are the core themes you talk about regularly (for example: education, promotion, behind-the-scenes, testimonials, and community).
• Consistent posting schedule: Showing up consistently builds trust. That doesn’t mean you have to post every hour — it means posting with purpose on a regular rhythm.
• Engagement plan: Replying to comments, messages, and reviews is just as important as posting. Social media is a conversation, not a one-way broadcast.
• Repurposing content: One strong piece of content can be turned into multiple posts across Facebook, Instagram, LinkedIn, TikTok, and email marketing.

Brandit helps you connect all of these pieces so that your social media isn’t just “busy” — it’s strategic, branded, and built to support your bigger marketing and sales goals.

Measuring What Matters

Likes and follows are nice, but they’re not the whole story. When you invest time and money into social media, you should understand what you’re getting in return.

Along with the detailed tracking and analytics from Google, we also look at:

• Reach and impressions (how many people see your content).
• Engagement (comments, shares, saves, and clicks).
• Website traffic from social media.
• Leads, form fills, and calls attributed to your campaigns.
• Sales and revenue generated from paid social and Google Advertising.

The Brandit team reviews these metrics with you so you’re never left guessing what’s working. Together, we can adjust your strategy, test new ideas, and double down on the platforms and campaigns that are driving real results.

Need a Hand with Social Media Marketing in Manchester, NH and Boston, MA?

This all may seem overwhelming because there are so many things you can (and will want to) do to help market your business and continue to grow in visibility and market share. In order to keep up with your competition, it is extremely necessary to have a strong presence on social media. It can be time-consuming to do on your own but that is why Brandit is here to help relieve that stress for you.

The Brandit Social Media specialists in Manchester NH have strategies and practices that make it possible for your business to be visible and consistent on all social media platforms of your desire in a professional and attractive way.

Depending on what your company wants to focus on when it comes to your brand, certain platforms will be more beneficial than others. Even though each platform deserves its own strategy, all avenues of a business need to be connected and portray the same company image.

When it comes to your brand and messaging, consistency and cohesiveness are key. Your presence on social media will eventually be recognizable to viewers at first glance because they all follow the same brand guidelines, and Brandit, a fast-growing Branding and Advertising Agency in Manchester NH, can help you determine which platform(s) best suit your business and how you can use them to engage, interact, and sell online.

If you find that you could benefit from them all, we can help you strategize accordingly on each platform. Our social media services are guaranteed to get your business more visibility!

Brandit is a Social Media Marketing Agency in Manchester NH and Boston, Massachusetts, focused on igniting growth in your business via successful social media advertising campaigns. You can also contact us or give us a call today (603-645-2500) so we can help launch your new social media marketing campaign!