Webcasting - A powerful cost effective communications solution
It’s no secret that running a business these days is challenging. Costs are rising, lower margins are becoming a fact of life, you have been forced to cancel trade shows and large meetings and the public does not seem to be buying as much as they once did.
In any environment companies need to reach out to their customers, train their workforce, and communicate their message, and many would argue that in these difficult times, getting your message heard is more important than ever.
Webcasting provides such a solution. In the same way that video technology has proven itself to be an effective way to disseminate training and corporate communications messages, webcasting has proven to be an equally efficient way to have your live event, and deliver it on-line to your desired audience.
Develop a New Revenue Stream with Co-Branding Programs:
Webcasting can provide a revenue stream and return on investment (ROI) by utilizing easily integrated features, like pay-per-view and page sponsorship. Offset costs associated to webcasting with co-branding marketing dollars from your vendors that attend all your trade shows.
Drastically reduce event costs:
When you consider your minimized travel and location expenses for presenters and participants, your event costs can also be reduced significantly by utilizing webcasting to broadcast your message. A captured event becomes a resource that can be easily shared now or in the future. Sell access to live sessions or previously recorded content and profit from your archived media.
Increase Sales and ROI on Marketing Dollars:
Reduce time and effort necessary to market your products and services. Improve sales by engaging more customers and achieve faster results by increasing employee productivity. Creating an “on-demand” version of your event further reduces scheduling conflicts and saves on travel expenses, since the viewer can watch at their convenience. Your message can be seen by multiple viewers, and attendees have access to the program for repeated viewing, resulting in better comprehension of the information, and easy sharing with their colleagues.
Increase Brand Awareness by Engaging your Customers:
The live webcast still retains much of the functionality of a live event, especially when you choose to utilize options, such as live chat. Allowing the remote audience to ask questions of the presenters and to the live audience creates an interactive viewer experience that closely resembles the live event.
Customize your Brand Experience:
Combining live video capture and live webcasting, you also have the opportunity to collect viewer data that records participation in your courses and events. You can verify on-line test results, and even confirm whether viewers watch your entire program. These features easily be integrated these into many of the popular “learning management systems” to provide administration, and management of your online courses.
Webcasting has proven itself to be an effective communications tool that provides opportunities for cost savings and return on Investment. In this economic climate, savings are a welcome diversion.