Posts by Ktopper
Why Is Social Media Marketing So Beneficial For Small Businesses?
Have you ever been scrolling through your social media feed and noticed an ad that seems unbelievably fitting for your preferences? Me too. In fact, I think anyone with a social media account of some sort has experienced this, and if you’re saying no, you’re probably lying. At first, I thought, wow, what an invasion…
Read MoreA Fantastic Brand Story is like a Great Movie Trailer
Storytelling… Taking Your Customers Along on a Journey Have you ever seen an amazing trailer for a movie that has you counting down the days until its release? That’s the power of telling a great story. When you’re invested in a good story, your brain physically responds to it. Much like a movie, your brand…
Read MoreEmployee Retention and New Hire Complications – How to Avoid Negative Downfalls
Have you ever worked in an environment that had a noticeably high turnover rate? When I was younger and working in retail, I noticed the store I was working for had an excessive amount of turnover activity. I would regularly meet new hires and help train them, get to know them, and eventually look forward…
Read MoreSupply Chain Shortages and Inventory Shortfalls
Have you recently ventured into your local box store only to find minimal inventory? Not too long ago, I moved into a new apartment and was excited to furnish it. Unfortunately, most of the items normally available for a new home were not easy to come by. After spending much of the day visiting multiple…
Read MoreThe Impact of Video Testimonials
It’s All in the Psychology. We all know the power video has on the human mind. For example, watching movies intrigues all sides of our emotions including adrenaline, sadness, and even happiness. Funny videos trigger excitement or relaxation and affect our moods. Watching a commercial or advertisement on a service or how something works piques…
Read MoreDo Yourselves and Your Clients a Favor… ACT NOW AND PURCHASE YOUR HOLIDAY GIFTS!
The holiday season is promo’s busiest time. Want to fully capitalize?We encourage our clients to order in advance or risk the worst. Navigating the challenges of getting year-end branded merchandise in 2021 is becoming more difficult than ever. We encourage you to start NOW and proactively plan for the holiday gifting season. Stress is not…
Read MoreMaintaining a Healthy and Hybrid Work Environment
Many companies globally are being faced with the decision to return to the office, remain remote, or a combination of the two. A mixture of working from home for a part of the week and working in the office for the other portion of the week is known as a hybrid work environment. Another form…
Read MoreBuilding Brand Loyalty & Trust with Relationship Marketing
Relationship marketing is a marketing strategy that cultivates deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing is not focused on short-term wins or sales transactions — it’s focused on delighting customers for the long haul. The perfect time to start a relationship marketing strategy is when the customer…
Read MoreThe Power of Color in Web Design & Brand Marketing
Color is the most powerful method of design and brand recognition in marketing. Color is like another language, and if misrepresented, it can lead to a negative association or feeling about your brand. Have you ever considered the effect certain colors have on your customers’ influence or perception? We suggest investing the time to learn…
Read MoreCutting Through the Noise with Direct Mail Marketing
Every day we see 2,904 messages. We pay attention to 52, but only remember four. Your message has a mere three seconds to gain the prospect’s attention and another 12 seconds to capture interest and compel the prospect to act. With every new wave of technology, traditional marketing channels can waiver with marketers. Those waves…
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